The new Gerber baby is… Latina

Check out this article from 2012 HOLA Award-winning NBC Latino (and accompanying video from NBC's "The Today Show") to see eight month old Mary Jane Montoya, shown at left, selected from many entrants in a contest on Gerber's Facebook page to represent the brand in certain print ads by clicking here.

Little Mary Jane's parents were interviewed by Natalie Morales, along with original Gerber baby model Ann Turner Cook (now 85 years young). Montoya's parents, Sara and Billy Montoya, plans to use the $50,000 prize toward their daughter's college fund.